Building global credibility (for real)
Breaking into the U.S. market is a dream for many New Zealand businesses, but it takes more than a great product to succeed. Animals Like Us, a premium pet food brand, knew they needed to understand what American consumers truly want. That’s where Spring Insights came in.
Doing the Homework
Instead of relying on assumptions, Animals Like Us worked with Spring Insights to gather real insights from American dog owners. By partnering with key stakeholders, they reached the exact audience they were targeting – consumers who buy premium pet food through the right channels.
Insights That Made a Difference
- Packaging: What grabs attention on U.S. shelves?
- Messaging: What resonates with American dog owners?
- Channel & Pricing: Where to sell and at what price point?
More Than Just Data
The insights didn’t just guide decisions—they gave Animals Like Us the credibility to walk into U.S. meetings with confidence. Armed with real data, they could prove they understood the market and were ready to deliver.
By doing the work and listening to real customers, Animals Like Us positioned themselves as a credible player on the global stage.
“It was a very collaborative process. For me, the two key benefits are confidence and credibility. We gain confidence that we are on track, rather than second-guessing, and we gain credibility with our consumers.”
Rob Achten
Co-Founder and CEO, Animals Like Us
Client
