Where expertise meets innovation.

We’re a pair of highly experienced specialists and true collaborators. Working closely with clients – and each other – we unlock fresh ideas that drive meaningful results. With deep expertise and a passion for innovation, we’re dedicated to helping ambitious brands create, compete, and succeed.

Simon Taylor

Simon Taylor

Insights Director

Simon Taylor

Insights Director

Simon is an insights specialist with over 20 years of experience in customer and strategic insights, helping shape decisions around brand, marketing, product, and customer experiences.

With a career spanning multiple sectors and geographies in both agency and client-side roles, Simon is passionate about helping businesses better understand the realities, needs, and perceptions of their customers or stakeholders. He uses these insights to inform smarter strategies and drive better decisions.

Simon’s experience includes working with a wide range of organisations, from SMEs and owner-operators to large multinationals, across the full spectrum of customer touchpoints. He is dedicated to building strong, collaborative relationships with individuals and organisations that genuinely care about their customers.

Simon has supported numerous businesses in understanding key audiences and using these insights to develop new growth strategies.
Guy Vasey

Guy Vasey

Strategy Director

Guy Vasey

Strategy Director

Guy is a strategist with 30 years of experience in creating brands, building businesses, and helping clients across multiple sectors develop competitive brands and growth strategies.

As the founding director of two strategic brand agencies in New Zealand and Australia, and as a partner at Designworks Group, Guy has gained extensive expertise in business and brand-building practices. His focus lies in identifying competitive positioning, developing brands, and visualising future business models.

Guy works closely with executive teams to design structures and systems that enable the delivery of exceptional experiences, communications, services, and products for long-term growth.

He has collaborated with a wide variety of businesses, from large corporates to SMEs and owner-operators, across multiple sectors. His portfolio includes leading strategy and brand development for clients such as Westpac, Bank of Melbourne, Kiwibank, NZ Post, and Contact Energy.

We’d love to connect

We’re passionate about understanding your business and helping you unlock growth through strategic insights and solutions. Let’s talk about how we can support your success.